When it comes to fonts you can go wrong really fast. This is probably the most important thing when hiring a designer. Choosing one who has the refinement in typography is how you separate the good designers from the bad, or the people who are designing their own logo from the people who hire out. So, I want to give you a few tips and some good freebies for you to mess around with on our own.
TIP 1: MIXING FONTS
When mixing fonts it is important to use two fonts that are very different. When you use two that are too similar like two san-serif fonts (Arial and Gothom), it will look off and unbalanced. I usually suggest doing a san-serif mixed with a fun script or a dramatic serif font (Gotham and Magnel). If you do want to mix two san-serif fonts use one that is condensed and one that is round or extened as well as change up the font weights. You can also use the same font and just change the weight and size, and maybe even consider italicizing.
TIP 2: SIZE MATTERS
When mixing fonts, its important to use variations in size. Usually (as per tip 1), the dramatic font is larger like the main word of the business and then the simple font is much smaller used below for a subline of some kind. The variations in size bring interest and focus as to what is most important on your design. If you are making a for sale sign, you would put those words biggest in the specialty font and then the rest of your sale information below in smaller text and usually a different complimentary font.
TIP 3: THE THING ABOUT FREE FONTS
There are several sites that offer free fonts. It is easy to get really excited and start downloading all of them because they are FREEE! and who doesn’t love free? But most of them are crap. Seriously crappy ugly fonts that if used, will make your ad, flyer, logo or whatever look terrible. In the sea of ugly free fonts, there are some gems that generally look good in most uses. Be careful as to what you download. Don’t fill your fontbook with tons of crap because you just might use a nasty one and that would be horrible.
All of these fonts were found at dafont.com
Those are all of my tips for now. Let me know what other free stuff you want to see. Thanks!
COMBO 1:Moon Tahu COMBO 2:Cocogoose halimun COMBO 3: Wanderlust The light font
XOXOXO
Kirsten
